WHY WORKING HARDER IS KEEPING YOU BROKE?

Everyone tells you that if you want to succeed you have to grind. You have to wake up at 5am and take ice baths and work until your eyes bleed but I am here to tell you that is a lie. I used to work 80 hours a week in my first agency. I thought I was a hero. I wore my exhaustion like a badge of honor. But looking back I wasn’t a CEO I was a glorified employee of my own nightmare. The problem is that we confuse “busyness” with “business.”

Stage one is the Doer

This is where you do everything yourself. You answer the emails you write the content you deliver the service. It feels safe because you have control but it is a trap. You cannot scale yourself. If you stop working the money stops coming. That is not a business that is a job.

Stage two is the Manager

This is where you hire people but you don’t trust them. You spend all day checking their work and fixing their mistakes. You tell yourself “it’s faster if I just do it myself” so you take the work back. This is actually worse than stage one because now you have payroll expenses but you are still doing the work. This is where burnout happens. This is where people quit.

Stage three is the Leader

This is the goal. The Leader builds systems. The Leader casts vision. The Leader hires A-players and gets out of their way. When I finally moved to stage three my revenue doubled but my work hours cut in half. How did I do it? I stopped trying to be the hero.

So how do you fix this?

• First you need to audit your time.

Track everything you do for a week. You will be shocked at how much time you waste on low leverage tasks.

• Second you need to document your processes.

You can’t delegate what isn’t defined. Record your screen while you work. Make a loom video. Create a checklist. 

• Third you need to let go.

You have to accept that your team might do it 80% as well as you at first and that is okay. 80% done by someone else is better than 100% not done by you.